Summer’s over and winter has approached us already. With the onset of winter comes the festive season, making it’s presence felt through the holiday marketing ads and campaigns all over the [...]

One of the trends that has not received much attention in conversations is the increasing use of ad blocking software. Some of the quick facts that were received from PageFair are:     [...]

As the era of traditional marketing is dying out and is struggling to prove its effectiveness, online display advertising is helping revolutionize marketing. Display Advertising has enabled [...]

Google AdWords has launched a new Shared Budgets feature, which will help marketers to fix maximum daily budget throughout multiple campaigns. This exclusive feature will allow advertisers to fix [...]

According to the analysis revealed by Wordstream, the clicks on paid search scheduling on Google were approximately double the natural number of clicks. This will happen only on “high commercial [...]