Since 2005, Google Analytics has been providing freemium analysis that tracks and generates reports on website traffic. It enables businesses to review their online ads and campaigns in real-time [...]

Few weeks before the 56th US presidential election took place, Google registered complaints from Web marketers about this spam link they observed in their analytics data which said, [...]

“You can’t improve your efforts if you don’t measure them”, that’s the line which is very popular amongst digital marketers. In SEO, measurement is very crucial to know the results of your [...]

A KPI is more like a key performance indicator, you can analyze the performance of organization in term of progress of its goals. Unfortunately, it is one of the most overlooked aspects of [...]

The basic pursuit of all scientific works have been to “quantify” the man’s concerns. From temperature to weight, technology aids us in understanding the “how much” in precise details, instead of [...]

Google has added some fantastic new features to its Tag Manager tool in Google Analytics. The new version will provide users access to several cutting-edge APIs, third-party templates and an [...]

Google Analytics remains the most popular tool to track and monitor your web presence, and has become the cornerstone on which modern marketing campaigns are managed and analyzed. Data analysis [...]

The “Universal Analytics” upgrade has been was announced way back in October 2012, and now that it has been launched; Google Analytics has become much more interesting and somewhat new to learn. [...]

Do a few people handle the same account in your company? Is there often an uproar like “who on earth changed these settings?” because there was no way to know who is bringing in which change? [...]