Search Eccentric https://www.searcheccentric.com Search Eccentric Thu, 07 May 2015 05:42:14 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.2 Social Media Hacks Every company should know https://www.searcheccentric.com/social-media-hacks-every-company-should-know https://www.searcheccentric.com/social-media-hacks-every-company-should-know#comments Mon, 20 Apr 2015 12:45:37 +0000 https://www.searcheccentric.com/?p=3498 Social Media appears to be all the rage in the current marketing arena. Everyone, from your regular local laundromat to successful multinational companies seem more than eager to bite a big chunk off of it. Social Media , although complex … Continue reading

The post Social Media Hacks Every company should know appeared first on Search Eccentric.

]]>
Social Media appears to be all the rage in the current marketing arena. Everyone, from your regular local laundromat to successful multinational companies seem more than eager to bite a big chunk off of it.

Social Media , although complex and sophisticated, is highly dynamic. Despite being a popular marketing choice for accomplishing Brand Value and Recognition, many companies, more than often, fail to sustain even a single successful term plan. The knack of competent utilization of Social Media lies in obtaining the foolproof mixture of ideas, resources and implementation; your ultimate social media mix.

social-media-marketing

Your plan is the man !

The vast probabilities of success offered by social media combined with the myriad of intermittent planning and unrealistic expectations could be your first misstep. Social Media has so much to offer  and you have so much to share; in between all this confusion, you might end up deviating from your prime objective.

A concrete plan with realistic expectations is the bedrock for sustaining a successful Social Media campaign. A strong Social Media Plan should not only direct your organization’s efforts the right way, but also speculate for any deviations ahead.

The  appropriate step for you could be listing down your goals and resources ( men, money and material) along with various combinations of Social Media mixes to choose from. Such form of comparison and analysis could help you build a better plan.

If your plan is your sapling, then your patience should be the water. Your productive attempts would definitely bear fruit, but, they might not be as early as you would expect. They key is to be patient and steady with your approach. Don’t lose hope if a fraction of your attempt fails, try to keep on the move.

Bring ’em on board!

Social Media marketing is all about building a thriving community online. No other media could provide such an interactive exposure to your target audience than this. This is your big chance. Read them your story, comment on their opinions, converse, engage, but never disconnect!

You could also engage your audience better by offering them your USP. You could start by telling them how you are one-of-its-kind out there!

Be a solution to their problems

Once you have grabbed your audience’s attention by advertising your exclusiveness, let them know how well you can solve their problems. You could start by encouraging conversation regarding your audience’s select psychographic attributes, for example, their opinions , hobbies, suggestions, ideas etc.,

This kind of communication would be beneficial for you in assessing your audience better. With such first hand information, your chances at delivering to them exactly what they want increases considerably. This kind of interaction also ensures effective word-of-mouth and successive online sharing of your brand.

Sunny side up! Always!

Your company’s social media profile is it’s  identity in the digital zone. Therefore, it is crucial to be careful regarding the kind of picture you wish to paint with it. A vibrant and pleasing design along with select carefully chosen words could be more influential in generating targeted website traffic than you would have thought.

You could keep enhancing and improving the features of your website to ensure consistent interest and engagement. Asking for suggestions and comments would also raise up your popularity meter. Your audience’s least concern would be your company management techniques and how it is to productively do so. Your audience should not be bombarded with everything under the sun, but only what they wish to hear about. If possible, be witty and fun while conversing with them.

A Friend in need is a friend indeed

Social Media opens up the possibility for you to connect across a wide and diverse audience. But, such kind of connections do not just spring out of the blue. It is advisable to keep your focus on targeting influential people so as to create a valuable network, that will help grow your brand’s online presence more constructively.

Slow and steady wins the race

And how true it is in this context! Social Media , despite it’s mass appeal and  high rates of success , works rather slow. Only a company with a consistent, dedicated and disciplined approach can reap the complete benefits of their Social Media Marketing strategy.

You could probably use this attribute of social media being comparatively more cost and time effective to your full advantage. In case, you feel uncomfortable using  a wide array of softwares available on line to monitor and enhance your campaign, you could start by sticking to what the native platform has to offer.

Keeping up such kind of consistency and appeal helps build trust with your audience, ultimately leading to the success of the brand.

The post Social Media Hacks Every company should know appeared first on Search Eccentric.

]]>
https://www.searcheccentric.com/social-media-hacks-every-company-should-know/feed 0
Upcoming Updates in the Google Algorithm https://www.searcheccentric.com/upcoming-updates-in-the-google-algorithm https://www.searcheccentric.com/upcoming-updates-in-the-google-algorithm#comments Thu, 02 Apr 2015 15:12:41 +0000 https://www.searcheccentric.com/?p=3483 During the past week or so, Mozcast has been experiencing temperature fluctuations ranging from the usual 55 degrees to as high as 86 degrees on Tuesday (24th March, 2015). These temperature fluctuations can only indicate one thing: Changes in the … Continue reading

The post Upcoming Updates in the Google Algorithm appeared first on Search Eccentric.

]]>
During the past week or so, Mozcast has been experiencing temperature fluctuations ranging from the usual 55 degrees to as high as 86 degrees on Tuesday (24th March, 2015). These temperature fluctuations can only indicate one thing: Changes in the Google Algorithm

Upon further investigation, our SEO experts extrapolated various informations that proved that

Google is working on a few updates, out of which two updates are already in process while two more updates are predicted to come out next month (April, 2015).

Updates Under Process

  1. "Doorway pages" update is related to pages that are created for Search engines and not for the users. You can find the in-depth information over here: http://googlewebmastercentral.blogspot.in/2015/03/an-update-on-doorway-pages.html

    This update will target websites that are using doorway pages and other spam techniques to misguide the Google search bots/crawlers.

    Google-panda-pengiun-updatesource: digitalmediagyan.com

  2. Another update rolling out from Google’s end is the “Panda Update” which is related to on-site contents. The “Panda Update” is said to target poor quality or thin content on a website, which does not provide any value or benefit to the user.

There are various sources that support this information, some of which can be found in the following links below:

  1. http://en.wikipedia.org/wiki/Google_Panda
  2. https://www.seroundtable.com/google-update-20028.html
  3. https://www.seroundtable.com/google-real-time-instant-panda-19954.html

Up-coming Updates

  1. In terms of the "Mobile Friendly Design" update, we’ll be providing you with various suggestions that will help you to optimize your current Mobile Version of the Website. In case you don’t have a Mobile version of your website then we’ll be providing you suggestions for development of a Responsive Mobile  Website.
    These article talks in detail about the update:
    http://googlewebmastercentral.blogspot.in/2015/02/finding-more-mobile-friendly-search.html
    http://searchengineland.com/google-search-algorithm-adds-mobile-friendly-factors-app-indexing-ranking-215573
    responsive_web_design_for_desktop-_notebook-_tablet_and_mobile_phonesource : graydigitalgroup.com
  2. "Penguin Refresh"  is another expected update in April, 2015 but it is not officially announced as of now. However, based on certain ongoing discussions over various trustworthy sources over the net that have speculated  that the "Penguin Refresh" update could possibly see the light of day in April.
    google-penguin-for-seoSource: neilpatel.com

    You can find more information regarding the same over here: https://www.seroundtable.com/google-announce-penguin-update-19993.html

All these updates would mean that every website will need to be analyzed thoroughly to check if they are aligned with the recent series of updates from Google’s end, especially in the areas of content as well as links/website pages, so that the website is not in any danger of being penalized by Google.

You could simply contact your respective SEO managers for more indepth information and analysis of your websites to ensure that your website is safe from Google updates’ target.

The post Upcoming Updates in the Google Algorithm appeared first on Search Eccentric.

]]>
https://www.searcheccentric.com/upcoming-updates-in-the-google-algorithm/feed 0
How to leverage Paid Social Distribution to ensure best returns out of your Content Marketing Campaign https://www.searcheccentric.com/how-to-leverage-paid-social-distribution-to-ensure-best-returns-out-of-your-content-marketing-campaign https://www.searcheccentric.com/how-to-leverage-paid-social-distribution-to-ensure-best-returns-out-of-your-content-marketing-campaign#comments Mon, 23 Mar 2015 07:01:24 +0000 https://www.searcheccentric.com/?p=3406 Content Marketing is on the rise as a part of the latest digital marketing trend. Although everyone is more or less aware as to how these work, but seldom do people realize the actual potential of content marketing and how … Continue reading

The post How to leverage Paid Social Distribution to ensure best returns out of your Content Marketing Campaign appeared first on Search Eccentric.

]]>
Content Marketing is on the rise as a part of the latest digital marketing trend. Although everyone is more or less aware as to how these work, but seldom do people realize the actual potential of content marketing and how they can make the most of it.

CMSource

More often than not, I have found myself answering various client’s queries pertaining to what and how will the their content marketing campaign generate their desired result. These questions are still easy to tackle. However, there are other questions that are a little more tricky to handle. Such as “why am I not getting the results I intended for through my current campaign, even after x number of months?”. These type of questions, although viable, have little to do with a direct answer from our end. It has more to do with understanding how content marketing works and how it can be utilized optimally.

I have tried to shed a brief light on the same topic of contention in this post.

Generating Results through Content Marketing

The first limitation that every brand or business encounters is the budget. Depending on the scale of business, the budget for the marketing campaigns vary. Therefore, the brands go into their campaigns expecting a generous profit and results.

But, it is also important to understand that since every company has a limited budget, no company can virtually have all its needs met since it is not possible to have everything in abundance where there are financial restrictions. Therefore, the best thing to do in the pre-planning stages of a campaign is to realize the potential for the targeted campaign and prioritize few selected goals that are not only feasible but also realistic enough to target and achieve.

As I had mentioned in an earlier article that i had written, regarding content development recipe, there is no one perfect recipe for content. So, while developing the content for your marketing campaign, it is always a safe bet to follow, “The Rule of Thirds”, as the experts like to call it.

As per this, the content piece should ideally have 1/3rd section original, 1/3rd section licensed or sponsored and the final 1/3rd section community/user generated information, already available in the blogs and other material sites.

In this way we are not only creating a harmonious content that has the potential to attract and engage traffic (users) but also is cost effective. This kind of balance, in my experience, has the potential to generate the best kind of results; especially when used as a part of a larger campaign.

Paid Social Distribution

These days, everyone has taken to the internet and social platforms. Amongst millions of anonymous users engaged for content, there are few bloggers and authors, whose words and works have earned a trust factor. These people are known as “influencers”. These influencers often engage in organic exchange of content and other benefits such as getting contents published on good authority sites. But, the drawback to having this organic outreach is that not all influencers are easy to track and target, let alone engage and getting the desired results. It becomes a time taking process.

However, since marketing campaigns are usually time governed and budget oriented, more often than not, organic outreach becomes unfeasible. Therefore, as alternative methods of content exchange and engagement, Paid Social Distribution comes into the picture.

 

The post How to leverage Paid Social Distribution to ensure best returns out of your Content Marketing Campaign appeared first on Search Eccentric.

]]>
https://www.searcheccentric.com/how-to-leverage-paid-social-distribution-to-ensure-best-returns-out-of-your-content-marketing-campaign/feed 0
Power Struggle: Is PPC winning over SEO? https://www.searcheccentric.com/power-struggle-ppc-winning-seo https://www.searcheccentric.com/power-struggle-ppc-winning-seo#comments Tue, 03 Mar 2015 11:41:57 +0000 https://www.searcheccentric.com/?p=3378 With the advent of each year, new tools and strategies pop up throughout the internet that provide facilities and techniques to improve ROI. However within the last few years, it has been noticed that quite surprisingly, PPC (pay per click) … Continue reading

The post Power Struggle: Is PPC winning over SEO? appeared first on Search Eccentric.

]]>
With the advent of each year, new tools and strategies pop up throughout the internet that provide facilities and techniques to improve ROI. However within the last few years, it has been noticed that quite surprisingly, PPC (pay per click) campaigns are receiving more successful conversions as compared to SEO tactics.

The deeper we delve, we find SEO unable to break the shackles of Search Engine’s algorithm updates, where as PPC hitting bulls-eye more often than not. Especially in context of transaction SERPs & sponsored keywords, SEO is losing ground as compared to PPC. Therefore, I decided to look into this in more detail.

Team Blue: SEO

1) Initial Victory and Google interventions

Back in the days, SEO was touted as the most cost-effective way to generate traffic and resultant revenue. Various aspects of SEO such as Meta-tags, and link-building strategies earned their dough without much of ado. This went fine until Google decided to up the ante by initiating a competition for the users and services to rank on the results page.

3IM

Source: http://blog.ebyline.com/

These changes were brought about in the form of Panda and Penguin updates and shot down over thousands of sites that were using either unethical (black hat) techniques or other illicit methods of ranking the web sites. It was like a digital encore of Pearl Harbor, where sites were being shot down, without them even realizing the fact that they have been hit.

The ones that survived the wave of attacks managed to retain the coveted top spots on the SERP. This sifting, made room for new contenders to join the game and thereby started pushing the competition to a new level.

What holds back the SEO in achieving or aiding the websites the top positions are:

1) Amount of content generation,

2) Link partnerships

3) High competition

And in this rat race, PPC comes in and saves the day in a lot more cost effective way all the while achieving a higher degree of accuracy as compared to its counterpart, SEO.

2) The Waiting Game

On paper, SEO practices involve generating dynamic and user oriented content that is unique. This is done through doing blog posts and constantly upgrading on page content with smart use of keywords.

With a strong Content Strategy and execution process, SEO can indeed do wonders. But, in practice, not every company has the right talent, respurce, or even the time to do these processes in their deadline and therfore their SEO strategies start to fail.

Hence, in a desperate last ditch effort, small to medium scale businesses prefer going the PPC way due to its short term higher conversion oriented schemes.

Team Red: PPC

1) Re-marketing

Re-marketing isn’t a new concept, however, the tools and practices that are constantly evolving, enable the users and marketers to implement them more and more due to their ease-of-use nature. For instance, Facebook’s Atlas allows marketers to target their users based on their search and surf queries. This helps in deriving more accurate audiences and thereby ensuring a higher rate of successful conversion.

2

Source: http://www.fanscreens.net/

Both Google and Bing have quite a versatile array of re-marketing solutions, but Google, having a much larger database of user history and searches, provides more accurate solutions than any other search engine marketing solutions provider.

Bing’s marketing solutions are strictly limited to user’s display network only.

2) Inter-connectivity

In my Online Marketing experience, I believe the biggest boon that we digital marketers have been blessed with, is the seamless inter-connectivity of all the campaigns that we handle with the tons of analytic and data that go hand in hand with the campaign research.

However, despite all the tools at our fingertips, PPC requires a lot of attention to detail that is not as overwhelming in SEO practices. Hence SEO gets an upper-hand in this regard.

The Result

Although throughout this article we can see that PPC has been a getting slight edge over SEO. But if you consider the long term process and outcome then PPCs tend to loose out on to SEOs or at most compete on an equal level, if I may freely say so.

1IM

Source: http://watchingamerica.com/WA/

SEO helps build invaluable position and sustenance, developing upon each step of its practice. Whereas, PPC helps boost brand and improve ROI in the short run, but PPC can’t be implemented on a very frequent basis because it thrives on ‘Thunder-strike tactics’ more.

The post Power Struggle: Is PPC winning over SEO? appeared first on Search Eccentric.

]]>
https://www.searcheccentric.com/power-struggle-ppc-winning-seo/feed 0
How The Interview hack took the internet by storm https://www.searcheccentric.com/interview-hack-took-internet-storm https://www.searcheccentric.com/interview-hack-took-internet-storm#comments Thu, 26 Feb 2015 06:16:34 +0000 https://www.searcheccentric.com/?p=3369 The Interview has to be the most controversial movies of the 21st century. A story depicting the assassination of North Korea’s president Kim Jong-Un was at the heart of a media storm after North Korea’s state-run KCNA news agency described … Continue reading

The post How The Interview hack took the internet by storm appeared first on Search Eccentric.

]]>
The Interview has to be the most controversial movies of the 21st century. A story depicting the assassination of North Korea’s president Kim Jong-Un was at the heart of a media storm after North Korea’s state-run KCNA news agency described the feature as a “blatant act of terrorism”.
What followed was a cyber-attack on Sony Pictures with salary details, confidential emails and movies being leaked online, resulting in the distributor cancelling the movie’s theatrical release. However, this has done little to subdue the interest with what is such a debateable movie. In fact, it has only added to the movie’s popularity.

1img

The hack
Originally, it was widely accepted that North Korea or their sympathisers were behind the leak of thousands of confidential material from the distributors. It would make sense. A nation angered by the controversial fictional assassination of its dictator and keen to project its power would clearly want to send out a strong message to those looking to undermine their country and values. However, it has since been confirmed that North Korea had nothing to do with the hacking, so who did?
Despite the strong themes running through the movie, The Interview wasn’t predicted to be a massive success, and current credible website ratings support this. Emails between the Big Guns at Sony suggested that the motion picture wasn’t as great as it should have been, and for anyone who has witnessed the movie, there is some truth there. Whilst it is enjoyable, there are crude jokes, graphic scenes of violence and easy wins. This along with reports of disgruntled ex-employees strongly suggests Sony themselves were in some way directly linked to the hacking, rather than the Communist nation and its sympathisers.

The internet

It is no secret that the media storm and social media interest surrounding the movie had a huge influence in promoting it. We can see correlations between the search term ‘The Interview’ (blue) and ‘Sony Hack’ (red) proving the hacking scandal did help to promote the movie:

2 img

A powerful force in the 21st century, no company or business worth its salt would forget or actively leave out social media in any of their campaigns, and the interest of the hacking scandal certainly aided resulting in The Interview becoming the ‘Forbidden Fruit’ of the theatrical world.

Social Media – The facts

Yes, the hacking aided, but what was the response online for The Interview in general?
It is widely known that the official presence of The Interview online and in print has been extremely quiet. Whilst Sony kept The Interview away from their website and top movie rating sites like Rotten Tomatoes and IMDB do give The Interview poor to mediocre ratings, most of the legwork appears to have been done by the social media hoards.
The hack lead to Sony deleting all social media associated with The Interview to then reactivate to this many followers:
Twitter – 48.9K
Facebook – 551,545 likes
By the 19th December, Sony and North Korea had been mentioned on Twitter a whopping 2,751,490 times in 7 days with most of the conversations on social media classed as negative, especially towards North Korea.
This said report interestingly shows how average the media coverage for the movie was in comparison to social media interest. The second graph shows how the hack has actively aided in producing negative feedback through social media aimed at North Korea at a similar time the hack came to light, and North Korea were blamed for the attack by the FBI.

3 img

Whilst the interest through social media was encouraging, Sony’s decision to axe the release sent Twitter, in particular, into a whirlwind with 730,000 mentions of the hashtag #TheInterview or “The interview” in the 24 hours after the decision. Views of various clips on Youtube soared to 406,000 per day post hacking according to Bloomberg with web searches more than tripling since the hack (post published 09/12/14):

4img

The Interview had a strong hashtag campaign through Twitter, those behind the social media engaged with their followers creating a level of freedom surrounding the release of a film taken away from the public and this had many symbolic factors.

Social media symbolism

The use of social media in promoting The Interview and its pull from the public eye was an interesting symbolic gesture, deeply suited to the themes of the movie. For example, the divide between Capitalism and Communism; the former representing full freedom of speech whilst the latter oppressing. Sony actively pulling the movie can be seen as an act of Communism itself; the hack has restricted your freedom to be able to watch/do/say what you please. The result was a social media uproar that a dictator (since proven false) has restricted our rights.

5img

It is a symbolic action that caused Americans to consider their freedom, directly correlating to the movie’s key themes. Once Sony decided to re-release, this made watching The Interview that much sweeter. The Western World can have their controversial film and enjoy, with added relish.
There are a number of theories out there regarding The Interview and it has to be said, this definitely drummed up even more interest in this controversial movie. However the strong marketing through social media was extremely symbolic as well as a resounding success. The movie itself certainly isn’t going to win any Oscars this awards season, but a must-watch following its clever and possibly even spontaneous marketing campaign.

The post How The Interview hack took the internet by storm appeared first on Search Eccentric.

]]>
https://www.searcheccentric.com/interview-hack-took-internet-storm/feed 0
Optimizing Tips for Blog Marketing posts on Social Media Platforms https://www.searcheccentric.com/optimizing-tips-blog-marketing-posts-social-media-platforms https://www.searcheccentric.com/optimizing-tips-blog-marketing-posts-social-media-platforms#comments Wed, 11 Feb 2015 06:13:34 +0000 https://www.searcheccentric.com/?p=3360 It is a well known fact that Blog posts and the Social Media platforms work together in close integration in order to generate more traffic as well as brand authority for your business website.  Although, you shouldn’t merely stick to … Continue reading

The post Optimizing Tips for Blog Marketing posts on Social Media Platforms appeared first on Search Eccentric.

]]>
It is a well known fact that Blog posts and the Social Media platforms work together in close integration in order to generate more traffic as well as brand authority for your business website.  Although, you shouldn’t merely stick to “all work and no play” ideology, by promoting and sharing just Blog Marketing Posts on your social media platform(s). Instead you should, keep your profile active and dynamic, blending in posts and tweets about your fields of interests, both on the professional and personal fronts.

However, when you are going the Social Media way for promoting your blog posts and blog campaign materials, you need to learn the finesse of doing so, that separates your post and style from that of the others; and believe me, there are thousands of people marketing away their or their client’s brands over the social media platforms.

This post is here to do just that: Talk about Finesse of optimizing Blog posts for Social Media.

Twitter

indexSource:http://www.adroit-impex.com/

Short & Sweet

Twitter has always been a platform for the concise people, challenging people to express themselves in short, precise terms. There are active character/word cap to ensure this. Therefore, for all the social media and blog marketing enthusiasts and professionals, it is imperative to use as less words to describe the post/article that they wish to promote.

Not only must the Titles be short, the descriptions used to describe the post needs to be unique and catchy in order to attract more viewers. Without viewer interaction, these posts, despite their value, are of no use.

The room for success on Twitter is very narrow, and the character limit caps off at 140, meaning its either do or die for the post. Hence, think, write and redesign the post a couple of times at least, before tweeting/ re-tweeting it.

Facebook

facebook-inc-news-feed Source:yahoo.finance.com

Long & Strong

Facebook has traditionally been the platform that encourages users to express themselves without any limitations. Here, users are often more casual and tend to integrate more on their personal front as compared to Twitter. Hence, the approach to Blog marketing campaign on Facebook differs slightly from that of on Twitter.
On Facebook, it is always advisable to use a little bit of description accompanying the link as it ensures the chances of generating hits more as compared to a bare minimum post containing only the Title and the link to the post.

Omit the Links

Facebook has a nifty presentation feature of providing a thumbnail for any link that you post on Facebook. Therefore, it is quite effective, both aesthetically as well as technically to post the link first in order to generate the thumbnail, and then removing the link from the post. The Thumbnail still remains, despite the link removal. This looks clean and de-cluttered to the viewer and looks more professional thereby, generating more hits.

When you share a link from your blog, Facebook attaches a thumbnail with some content and links it to your blog post. That thumbnail stays there even if you delete the written link – so get rid of the link. It just makes things look messy – and research shows people are more likely to click on the thumbnail the link isn’t there.

Title Run

Facebook usually encapsulates the titles at around 100 characters. Therefore, in order to prevent the Title being shortened or truncated, it is always a better practice to  write up a title within 100 characters.

Some General Points to consider

These aforementioned tips do work but it is also important to understand that the content value needs to be great in order to sustain readability of the viewers. Without shareable posts, no amount of optimization can bring in the gold that you’re otherwise hoping for.

 

The post Optimizing Tips for Blog Marketing posts on Social Media Platforms appeared first on Search Eccentric.

]]>
https://www.searcheccentric.com/optimizing-tips-blog-marketing-posts-social-media-platforms/feed 0
How India can ascend in the Content Development field in 2015 https://www.searcheccentric.com/india-can-ascend-content-development-field-2015 https://www.searcheccentric.com/india-can-ascend-content-development-field-2015#comments Tue, 27 Jan 2015 07:24:06 +0000 https://www.searcheccentric.com/?p=3351 Digital Marketing has always been a volatile entity. It feeds on flexibility and the ability to adapt to the constant make-overs that the Internet is subject to based on the audience’s behavior. Ever since 2012, when site after site started … Continue reading

The post How India can ascend in the Content Development field in 2015 appeared first on Search Eccentric.

]]>
Digital Marketing has always been a volatile entity. It feeds on flexibility and the ability to adapt to the constant make-overs that the Internet is subject to based on the audience’s behavior. Ever since 2012, when site after site started falling off the grid due to the Google algorithm updates, it became chaotic for the businesses to find a legal route in order to flourish and continue to dominate the internet. This was one of the essential reasons that actually lead to the experts trying to device an alternative, means of marketing.
But now, here in 2015 we are all aware of the importance of quality content and the value of Content Writing and its marketing. Content Outreach, basically revolves around the theory of user engagement; i.e. the number of viewers/shares/traffic is directly proportional to the quality and relativity of the content.

Early Realizations

Being from a country that boasts of the World’s second largest population, India, I used to often wonder while surfing the most authoritative of the web vis-a-vis Moz, SearchEngineLand, Marketing Profs etc. that why I don’t get to read or even see much of my fellow Indian native bloggers getting published on globally reputed sites. Apart from a few exceptions like Harsh Agarwal, Amit Bhawani, and a few others who have recently started to show up. I didn’t find many that were worth a mention in the field of blogging and digital writing, let alone Outreach.

So, I delved further into this and after a thorough research I was able to identify few main issues that were holding back this nation and its potential contenders from playing on the global scale.

In order for us to ascend to the top, we need to realize what we do wrong and how we can rectify them. In this article I try to lay emphasis on the areas where we as Indians usually make mistakes on and what we definitely need to do right. I wont be dwelling too deep on the mistakes as I have already posted an article dealing with them.

Where We go Wrong

As I had iterated in another article, the majority of the Indian bloggers and digital pen-smiths have been taking pitch invitations rather too seriously, and pitching for any and every topic at the rate of even 2-3 mails per hour, sometimes completely omitting the relevancy quotient as well!

If someone even gets a successful pitch, then the quality of their article is riddled with so many nuances of grammatical as well as factual errors, that it could literally make Shakespeare roll in his grave.

Here are some of the generic examples:

hi

                    ‘Start’ much?

In this funny yet insightful article some of the most common grammatical errors are observed and pointed out which basically sums up the grammatical side of shortcomings that usually lead to content being shot down on the global scale.

hello

                    ‘Their vs. There’

Another reason that I found obstructing the Indian Content writing and outreach from taking its full flight is the orthodox methods and unwillingness to change and come upto date with the norms and guidelines that have been provided in order to promote relevant and organic content on the web.

Despite, the Penguin and Panda change-logs being posted that clearly states its terms of penalties pertaining to Link Farming, Dead Link, or Promotional/unsolicited content techniques, even today many if not most still try to fall back onto these old practices (read malpractices) by either being too obvious or being subtle about it through questionable methods of various sorts, that I have already spoken about in great detail in the earlier post.

“Sometimes the great Indian desperation has its pitfalls as well, and I’m referring to the practice of cold pitching for guest posts, unnecessary dissection of rumored search algorithm parameters, and pathetic outreach attempts and response likewise”

What we must do Right

But, despite everything, all is not lost. With a few altercations, most of the problems can be bypassed and or solved.

1. Understanding the Game

Content Outreach is not mere exchange of any type of article in return for traffic or conversion. Audiences do not care about random posts or ramblings that are floating in abundance around the cyberspace.
They are only looking out for quality content that is relevant as well as nicely fleshed out with appropriate graphics and images. The clever integration of images and texts play a key role in the success of the content.

2. Title is Everything

Lets say you have written genuine piece of content that is surely worth its shares in gold. It has all the ingredients necessary for the creation of the ‘ultimate’ piece of content. But, the title is generic or mediocre. The result: your content will fail and disappear in the wide abyss of the internet before you even know it.

People use keywords and phrases in search engines to look for their material. There are tons of results for each phrase and keyword and it is not possible neither feasible that the user goes through each complete article. Hence, Title becomes the key.

In my experience I have come across some hilarious titles that have actually been published online:

“Homeward bound to India? Try something Different this Valentine by gifting a couple exotic touring Packages!”

“GROOM YOUR PUPPY WITHOUT EXTRA EFFORTS”

The examples can go on and on and these aren’t even half as bad! On the other hand there are some good and some great ones as well:

“A Step-by-Step Guide to Updating Your Website Without Destroying Your SEO”

Title has the power to attract audience to even a mediocre piece of content. Guess what people read on newsletters that every good, content-rich site dispatches to their long list of users? So it is of the utmost importance that you need to be serious about your titles. Sometimes a killer title can save a below-par content which would otherwise be lost in the cyberspace without a single view. Also, a poor title can sabotage an entirely great piece of content too. Think about it.

3. Grammar Nazi

Albeit funny, the Facebook meme page called Grammar Nazi does hold a deep, painful reflection of the present state of linguistic and grammatical errors that we tend to commit in our day to day lives.
If we want to take on the Content Outreach Market on a global scale, then we have to leave behind the pedantic laid-back attitude that we hold for English, being the 2nd language.

In order to take on the global market, that uses English as its primary language, we must learn and enhance our linguistic skills and incorporate them in our writing style as well. Its not difficult, it just takes practice.

4. Be Relevant

It is important not to deviate from topic. As writers, we all understand the lure of the process known as ‘train of thought’. But we can not allow that process to take over our written piece. That would be just like starting a content talking about balloons and ending the content concluding about rats.

However, Metaphors and Allegories are always welcome, if they are used smartly. You can then talk about balloons allegorizing them with zeppelins. But, the key is to be relevant and hold true to the topic.

5. Engage the Audience

You can be a laureate and genius when it comes to writing and generating unique, and well fleshed out stories, reports, novels, books, or even articles. But unlike other mediums, Content Marketing involves Blogging and Guest Blogging as its primary tools of the trade.

Writing for blogs or for that matter the internet, is a different ball game all together and it needs a special skill set in order to perform efficiently. Content Marketing, as we all know, thrives on audience viewership and the amount of traffic, the posts generate.

Content Engagement is cited to various factors that govern its quality and intensity such as Title, Structure, Crisp writing style, integration of images and graphics or other relevant visual representations that compliments the written part.

Here is an example of a normal, decent post. (if I may say so)
And here, is an example of an exciting post. Notice the number of user comments and shares that the second post generates as compared to the first. Also, upon reading both of the articles, you can automatically decide the point that I’m trying to make here.

6. Content Curation

Most writers (if not all), often undergo ‘writers block'; a term coined to state the situation where a writer or an artist finds himself/herself lacking inspiration to create something new. Also, in the field of content development and marketing, there are times when the best pieces of information are already published elsewhere on the internet and you often come to a blank, unable to figure out what topic to generate or what to write upon.

However, even in such a scenario, there is no real need to fret. Just because a piece of information is posted doesn’t mean it has all the available details in it. Even if they are, it still lacks one essential ingredient that can make your content , on the same topic, unique and worth a read. That ingredient is Your personal experience or opinion.

Say you are an iPhone geek and you are aware of everything there is to know. Then you start to generate a topic on it and one fine day, you realize you are out of topics and there is an approaching deadline. In such situation, instead of simply rehashing an already posted information or post online, try to rewrite that same topic giving it personal opinionated approach, where you talk about the same thing, but from your individual experience.

Adding that extra jazz of personal experience can make that post just as original as a new topic all together. This process comes under the popular term ‘Content Curation’.

7. Go Easy on Adjectives

Unlike grammatical errors, it is always advisable to minimize the usage of adjectives in your content as much as you can. Even though adjectives add to the beautification of your word-weaving, it is simply not required and certainly not appreciated much on the global level.

Infact, many articles fail to see the light of the day just because they have over use of adjectives that affect the interest level of the readers online. Time is money, so make it crisp

The Journey Ahead

Just because we haven’t managed to establish a strong foothold in the global market of Content Outreach, doesn’t mean that we can not or lack the potential. However, certain steps and practices need to be avoided as well as new techniques need to be adopted in order to better equip ourselves to compete against the world.
Sure, the struggle would be fierce, but the victory will be sweet in the end.

 

The post How India can ascend in the Content Development field in 2015 appeared first on Search Eccentric.

]]>
https://www.searcheccentric.com/india-can-ascend-content-development-field-2015/feed 0
Being Ethical: The techniques you must avoid to prevent a penalty from Google https://www.searcheccentric.com/being-ethical-the-techniques-you-must-avoid-to-prevent-a-penalty-from-google https://www.searcheccentric.com/being-ethical-the-techniques-you-must-avoid-to-prevent-a-penalty-from-google#comments Tue, 20 Jan 2015 10:17:27 +0000 https://www.searcheccentric.com/?p=3400 There are over a billion active websites on the Internet today. The world is rapidly transforming itself by shifting any and every possible physical data into a digital form. However, with the increase of websites, the search engines have to … Continue reading

The post Being Ethical: The techniques you must avoid to prevent a penalty from Google appeared first on Search Eccentric.

]]>
There are over a billion active websites on the Internet today. The world is rapidly transforming itself by shifting any and every possible physical data into a digital form. However, with the increase of websites, the search engines have to sift through these websites in order to find useful and relevant information. Most of the businesses these days depend heavily on their rankings in the trusted search engines namely Google, Yahoo, Bing etc. The search engines are tasked with generating the most useful and relevant information that the users are looking for through their keyword input.

This simple process governs the rise or fall of a business and thus every business that has a digital marketing and PR platform prefers to consult professional SEO agencies to help with their rankings. The search engines usually create various algorithms, which enables the engine to sift through the entire websites on the net, and help place the targeted web pages on the top list of Google.

This is generally how search engines operate and assist the websites with their ranking. However, there are many techniques and approaches that are prohibited by Google in order to prevent spamming and irrelevant information being tied to the keywords; in other words, the prohibition and guidelines are promoted to increase efficiency and accuracy of the search engine and also help the end user experience.

Despite the rules and guidelines many “unethical” operators continue to use these techniques, commonly known as “Black Hat” techniques, to deceive the crawlers and rank the pages quickly. However, since all the top search engine sites such as Google, Yahoo, keep updating their algorithms and security procedures, the techniques are eventually revealed and those pages are either dropped from their ranks and or the sites almost always gets blacklisted till they correct their techniques. Algorithm updates from Panda and Penguin keep track and measure the causes of the recent penalties that have occurred once Google discovered that black hat techniques were being used.

Without going into further details, let us see what are the techniques that one must avoid in order to stay ethical and prevent themselves from being black listed or banned.

Cloaking

no-cloaking

 

Source

‘Cloaking’ often refers to a technique where the information displayed to the crawlers (programs that search and sift through data to bring out relevant results) are different as compared to the content that the user originally requested for. This is usually achieved by using various keywords, and descriptions that are misleading from the original content. Avoid Cloaking at all costs as the penalty for cloaking is a straight up ban.

Doorway Page

Doorway pages technique refers to a an unethical technique where a random page is generated to spam the search engine index and then eventually leads to a completely different site or page. Doorway pages are made with a specific search engine and its crawlers in mind so as to deceive its tracking pattern and achieving a higher page rank. Needless to say, avoid it.

Link Purchase and Exchange

The process of purchasing links from another site to generate a back link to the original website in order to boost link amount and reach of the website is known as Link Buying. The philosophy behind this is that the more number of inbound links from different websites helps the original website reach out to more users and as a result achieve a higher page ranking on the search engine. However, the purchased links or dubious link exchange ploys are often used to deviate and bypass Google’s funnel in order to reach higher. Manipulating Google’s search indexes is illegal and excessive link exchanges are forbidden as per the Google guidelines.

Keyword Stuffing

Typography1

Source

Ever thought that using many keywords or titles (irrespective of relevance or not) in a page would help you get more traffic and help your page ranks. Well guess what? This technique is known as Keyword Stuffing and is a prohibited technique. Keyword stuffing often leads to many misleading and misleading sites and affects the overall accuracy rate of the search. Too much of malpractice and Google will take actions, pushing you down to the bottom of the ranks.

The post Being Ethical: The techniques you must avoid to prevent a penalty from Google appeared first on Search Eccentric.

]]>
https://www.searcheccentric.com/being-ethical-the-techniques-you-must-avoid-to-prevent-a-penalty-from-google/feed 0
Promoted Pin is here to help Optimize your Business Better! https://www.searcheccentric.com/promoted-pin-help-optimize-business-better https://www.searcheccentric.com/promoted-pin-help-optimize-business-better#comments Sat, 03 Jan 2015 04:53:38 +0000 https://www.searcheccentric.com/?p=3344 With the on swing of Digital Marketing taking over in every nook and cranny of the business world, it often gets quite overwhelming to understand and utilize the platforms that are available to us for promoting the brand. There are … Continue reading

The post Promoted Pin is here to help Optimize your Business Better! appeared first on Search Eccentric.

]]>
With the on swing of Digital Marketing taking over in every nook and cranny of the business world, it often gets quite overwhelming to understand and utilize the platforms that are available to us for promoting the brand. There are tons of social media and blogging sites out there and with the increase in their number, the quality ration starts decreasing, leaving behind only a handful of sites that one can use to effectively promote their business.
If you think I’m going to throw in a list of legit sites in this articles where you can do successful promotions, then no, this article isn’t for you. In this article I’m going to simply talk about one particular site that is relatively new and is already establishing itself as a dominant force to be reckoned with.
Pinterest. What Pinterest does is take the same old ball game and rehash its functionalities with little twists that make its overall presentation and usability unique and attractive. They have introduced the concept of Promoted pins and although still in its beta version, a selected number of businesses have been granted access on it.
With the initial beta version showing off the skills of Promoted Pins, it won’t be long before Pinterest start rolling out the feature for other businesses as well. Pinterest is quite a flexible platform giving enough maneuverable room to the users that businesses of any and every kind can fit right in and find their target audience at the same time.

g

Source: technologytherapy.com

If you are sitting on the fence wondering whether you should make the jump, chances are you will find that someone has already ‘pinned’ your website onto their Pinterest profile. Its as simple as that really. As a user, you log in, and start pinning things that you find interesting or share worthy. In a way its like hash tagging but at the same time far from it. The simplicity of the entire process makes sharing and visibility all the more prominent.

Pre-Pinterest Check-List

However, before diving into launching a Pinterest profile, as a company, you should go through a Pre Pinterest Check-list; as I’d like to call it.

  • Social Media Objectives of your marketing campaign- does Pinterest or other existing social media sites serve your business PR purpose or not.

  • If at all your business or service deals with dynamic content or vivid graphical representations that is share worthy and attractive to the layman.

Advantages of Promoted Pins

Pinterest promoted pins allow you to:

  • Generate more exposure

  • Target precise demographics

  • Drive focused traffic back to your website.

  • Promoted pins also generates greater conversions for sales and promotions.

Creating a Promoted Pin

Pinterest deals with pins and trends the recent pins that is ongoing. Much like Tweet and Hash Tag feature, Pinning relevant or trending materials, contents, photographs, info-graphics, Posts, news anything at all generates a lot of similar viewers stumbling across your posts and or sites that you have pinned, there by navigating traffic to the website in question. This is the basic premise on which Pinterest functions.

1.First, you should select a pin to promote which will then lead you to a details section.

2. Pinterest adheres to a Cost per Click model (CPC), where you pay, only if someone clicks on your website. Based on this you can formulate a campaign that you think would work best for you within your selected time period.

3. In Pinterest you need to choose specific keywords that you would like to be shown up on your promoted pin during user search.

Conclusion

It is important to remember that, as of now, the search engine of Pinterest isn’t quite as advanced as the standard Google or Yahoo search engine, in terms of keyword searches, and hence careful tagging and planning needs to be done prior to selecting and deploying of the keywords.

But, in totality, there is definitely a lot to gain from the endeavor that is Promoted Pins.

The post Promoted Pin is here to help Optimize your Business Better! appeared first on Search Eccentric.

]]>
https://www.searcheccentric.com/promoted-pin-help-optimize-business-better/feed 2
Top 5 Websites powered by WordPress https://www.searcheccentric.com/top-5-websites-powered-wordpress https://www.searcheccentric.com/top-5-websites-powered-wordpress#comments Tue, 30 Dec 2014 07:08:54 +0000 https://www.searcheccentric.com/?p=3323 WordPress had begun as a basic level blogging tool that featured hosting privileges to bloggers who wanted to publish their posts online on their personal space. However today, more than 80 million websites are using WordPress, be it as a … Continue reading

The post Top 5 Websites powered by WordPress appeared first on Search Eccentric.

]]>
WordPress had begun as a basic level blogging tool that featured hosting privileges to bloggers who wanted to publish their posts online on their personal space. However today, more than 80 million websites are using WordPress, be it as a simple publishing tool or as developing tool for their web sites!
Wordpress is simple, flexible and highly customizable with a wide array of tools which makes it a number one contender for business use. With dynamic features it was inevitable that soon businesses would realize its potential and use WordPress for all sorts of purpose instead of just blog posting. WordPress has now been used by industries biggest brands to develop rich and vibrant user experience via their websites.
Here is a compilation of the top 5 sites that have been developed on WordPress platform.

1. NASA
The first contender on the list is The National Aeronautics and Space Administration who have their simplistic yet powerful website powered by WordPress. For what it lacks in visuals, it makes up for it in its immense data storage capacities. It has been acting as a database containing over 3 petabytes of data since 2005.

first

                  (Source: webtoolsuw.wordpress.com)

 

2. Harvard University

Harvard University has a few sites that are quite unique in their own way despite being built on the same platform of WordPress. The Harvard Rugby Football Club website delivers all information and stays up to date relating to the sport section that it is in the niche of and hosts all information about the progress of the Football Club.
Whereas, The Neiman Journalism Lab website is more analytical in nature and provides updates in the world of journalism and news updates. This kind of variety over the same developing platform surely gives room to the immense amount of flexibility of WordPress.

sec

                   (Source: www.evolve365.com)

 

3. Vogue

One of the pioneers of fashion vista, Vogue generates a huge amount of traffic every month on their glamorous website powered on WordPress. Although in totality, the website may look simple but the way it has been created and structured is very creative and attracts visitors. It is one of the top brands that believes in the foundation as well as flexibility of the platform.

third

                  (Source: www.cpl.co.uk)

 

4. Forbes
Forbes has been publishing and hosting blogs for quite some time now and hosting so much of data needs a strong back-end as well as a capable front end platform. Forbes has managed to handle the massive inflow of content, maintaining the relevancy and live links on their various blog sites.

forth

                 (Source: www.forbes.com)

 

5. LinkedIn
Other than hosting their website on WordPress, LinkedIn takes it to another level by having their official blog dedicated to WordPress news and updates. LinkedIn emphasizes its focus on the presentation and articles that it hosts.
Speaking of design, LinkedIn maintained uniformity of its colors that they used on their homepage thereby adding a continuous visual theme and flow to the entire site. LinkedIn generates heavy traffic everyday and their website is yet to give up.

 

fifth

                       (Source:ask.slashdot.org)

 

The post Top 5 Websites powered by WordPress appeared first on Search Eccentric.

]]>
https://www.searcheccentric.com/top-5-websites-powered-wordpress/feed 0