ABOUT
For-Your-Little-One provides plethora of Nursery product, accessories and child safety products. They ensure that their customers get the highest level of customer services with minimum hassle across Europe.
REQUIREMENTS
When the project came to us, the client already had Google shopping campaign running. We started our journey keeping aligned to their business objectives:
- We analyzed their competitors website to outreach in a better way
- The client wanted to take the financial plan from Google shopping campaign to search network campaign
- To increase current campaign status
CHALLENGES
- Part of Google shopping budget is shifted to search network budget without compromising on the Google Shopping Performance. However, sometimes due to this, Google shopping notified “limited budget”. To tackle this problem, we made strategic plans.
- We created a strategy to target all the website products through search ads.
- We consistently optimized all the landing pages for every product based ads.
SOLUTIONS
- We optimized all the landing pages and Search Ad performance based on the target audience.
- Our well set up Ad campaigns reaped quality results.
RESULTS
- There was steady increase in the overall traffic of the website
- The brand awareness, campaign impression and clicks were increased
Below are the statics of four months, which shows that the campaign yielded quality results.
Monthly Impression from January to April
Monthly Clicks from January to April>
Monthly Conversion from January to April
Monthly Revenue from January to April
