Client Background

Gel-Nails are specialized in UV gel nails. They are nail care products supplier based in the US. They are committed to offer quality service and satisfaction to their customers. They work with numerous distributors and supply their products to nail salons across different regions.


The Gel-Nails approached Curve Jumps with the following objectives:

  • Increase organic traffic of the website
  • Increase the number of keywords on the first two pages of Google results
  • Improve Search visibility


  • We have developed strategy that can encompass website updates and in-depth content plan
  • To create a custom business strategy for higher organic traffic and visibility

Strategies and Solutions

  • The website was technically structured with sitemap and external links to make it crawl across the popular search engines.
  • We worked on both On-Page and Off-Page activities to rise in rankings and attract traffic
  • We created quality blogs to improve SERP rankings
  • Guest posts and Articles were published on high authority website to increase inbound traffic


We were able to rank maximum keywords on the first two pages of the Google SERP. Keyword Current Ranking Initial Ranking
1. By gel nail polish online 05 07
2. Gel nail shop 06 11
3. Opi gel machine 07 14
4. Cnd shellac buy online 08 15
5. Opi gel nail kit 09 20

Not only did the ranking keywords increased but there was also rise in the overall traffic of the website with 21,226 sessions, 14,780 Users and 202,748 Page views.


There was rise in the overall Organic Traffic with 7,113 sessions, 4,044 New Users, in the month of July ’17.


There was 8,143 goal completion and 38.36% goal conversion rate, in the month of July’17.


The Takeaway

Curve Jumps had successfully obtained and maintained top keyword phrase position for Gel-Nails. With our proven SEO strategy, we get more content on the first page of Google. Our experts maintain a continuous process of accessing your website to stabilize website’s traffic and ranking.