Digital Marketing Agency for iGaming Industry

As the leading digital marketing agency in India for the gaming industry, we specialize in steering strategic iGaming digital marketing campaigns. Our approach combines innovative and proven internet marketing strategies to elevate your online gaming business, enhancing iGaming brand visibility, attracting new players, boosting initial deposits, and more.

Search Eccentric – iGaming Industry's Digital Marketing Experts

As India’s foremost digital marketing agency, we deliver digital excellence and exceptional ROI through tailored and proven digital marketing services.

We recognize the fiercely competitive nature of the industry, the intricate regulations surrounding advertising and promotion, and the challenge of attracting high-quality players. As your partner, we bring extensive industry knowledge and experience to help you seize the unique opportunities within this sector and rapidly gain traction.

Growth-Driven, ROI-Focused Digital Marketing Partner for the iGaming Market

Serving as partners to some of the industry’s biggest online gaming entities in India and globally, we’ve orchestrated captivating campaigns resulting in outstanding ROI:

  • On average, our SEO & Link Building endeavors have produced a remarkable 260% surge in traffic and a significant 43% boost in organic player registrations for our online gaming clients.
  • Our display advertising campaigns have swiftly heightened visibility among gaming audiences across prominent publishers.
  • Our affiliate marketing collaborations have yielded a substantial surge in first-time deposits, accompanied by a noteworthy rate of repeat gameplay.

Preferred Digital Partner for iGaming Dominance in the Indian Online Gaming Market

While online rummy and poker have established a presence over recent years, the legalization of fantasy sports betting in India a couple of years ago propelled the gaming industry to new heights. Since then, the industry has experienced rapid growth, amplified by the recent Covid-19 lockdowns.

The online gaming and casino sector is poised for substantial expansion in the upcoming years. Emerging markets, along with the proliferation of mobile devices and high-speed internet, indicate a flourishing industry rife with opportunities and distinct challenges. For instance, official gaming licenses from relevant authorities are essential before running ads on platforms like Google and Facebook. This intricate marketing landscape necessitates a tailored digital marketing strategy to acquire new users for your gaming platforms.

Leveraging our expertise and experience, we can drive quality traffic that translates into high levels of gameplay engagement.

Why Opt for Search Eccentric in the iGaming Industry

Having collaborated with numerous gaming companies over time – including operators, platforms, and affiliates – we possess profound insights into the most effective digital channels and platforms that resonate within this industry. We are well-equipped to navigate the intricate marketing terrain and source relevant traffic and high-quality players for your games.


Why is iGaming SEO important?

iGaming SEO (Search Engine Optimization) is crucial for several reasons:

  1. Visibility and Traffic: High search engine rankings help iGaming websites attract more visitors. This is essential for a highly competitive industry where visibility can directly impact revenue.
  2. Credibility and Trust: A well-optimized website is seen as more credible by users. People tend to trust and click on websites that appear at the top of search results, which can lead to increased user trust.
  3. User Experience: SEO also involves optimizing the website’s user experience, including mobile-friendliness, page speed, and content quality. This enhances user satisfaction and encourages longer website visits.
  4. Cost-Effectiveness: Organic search traffic is often more cost-effective than paid advertising. SEO can provide a steady stream of traffic without the ongoing expenses associated with ads.
  5. Compliance: iGaming websites often face strict regulations and licensing requirements. Proper SEO ensures that your website complies with these regulations and avoids penalties.

What are the top SEO keywords for online gambling?

The choice of keywords can vary depending on your specific niche within iGaming. However, some commonly used SEO keywords for online gambling include:

  1. Online Casino Games
  2. Sports Betting
  3. Slot Machines
  4. Poker
  5. Blackjack
  6. Roulette
  7. Online Betting
  8. Live Casino
  9. Online Gambling Sites
  10. Mobile Gambling

It’s important to perform keyword research to identify the most relevant and high-traffic keywords for your specific iGaming website.

How do gambling sites get backlinks?

Obtaining backlinks for gambling sites can be challenging due to industry-specific restrictions and Google’s guidelines. Here are some legitimate ways to acquire backlinks:

  1. Quality Content: Create high-quality, informative, and engaging content that other websites in your niche would want to link to naturally.
  2. Outreach: Reach out to relevant websites and influencers in the iGaming industry. Offer to collaborate on content or guest post opportunities that include backlinks.
  3. Press Releases: Share news and updates about your iGaming site through press releases. This can lead to backlinks from news websites.
  4. Affiliate Partnerships: Partner with affiliates who can promote your site and include backlinks in their marketing materials.
  5. Social Media: Promote your content on social media platforms to increase its visibility and encourage sharing, which can lead to backlinks.

What is the best way to do SEO for an online gaming site?

The best approach to SEO for an online gaming site involves several key strategies:

  1. Keyword Research: Identify and target the most relevant and high-traffic keywords for your niche.
  2. On-Page Optimization: Optimize your website’s structure, content, meta tags, and images for search engines.
  3. Quality Content: Create valuable, informative, and engaging content that addresses the needs and interests of your target audience.
  4. Technical SEO: Ensure your website is technically sound, including fast loading times, mobile optimization, and proper site architecture.
  5. Backlink Strategy: Build high-quality backlinks through outreach, content marketing, and partnerships.
  6. User Experience: Prioritize a user-friendly experience with intuitive navigation and clear calls to action.
  7. Local SEO: If applicable, optimize for local searches, especially if you have physical locations or offer region-specific services.
  8. Monitoring and Analytics: Regularly track your website’s performance with tools like Google Analytics and adjust your strategy accordingly.
  9. Compliance: Stay updated on industry regulations and ensure your site complies with them.