White Label SEO also known as is an arrangement where two companies partner together to sell and deliver the SEO services and share in the profits earned from the sale.
There are a few advantages to a white label SEO strategy that is of the benefit of all the parties involved. The reselling organization is able to carry a product that they would normally be not able to have. In many cases where software is involved, product development and R&D costs are very high. So, many SEO resellers will have have softwares that the reselling organization can put their logo on and sell it forward to its customers and these customers need not bother about where the software actually came from. This helps the selling organization to attract and retain customers. The other benefit is that the organizations involved share the cost of R&D involved. This makes the product cheaper than trying to build it from scratch. Apart from SEO, many other service sectors support white label SEO services like Business services.
1. Keyword Rich Domains
Keyword rich domain method is much like local white label hosting which segments the SEO ad content by location, but in this method of keyword rich domain we can distribute the same content over a channel of keyword rich domains. The logic behind this strategy says that it can enable a client to directly target the market with the same competitive terms and tends to capture the first page ranking.
These strategies generally encourage differentiation of content across a number of domains without relying on the exact match of competitive keywords, which helps in improving rankings easily. This strategy is more effective for brands that do not contain keywords as part of their main domain name, this boosts algorithm efficiency and improve SEO performance. This strategy can also be used and is in fact perfect for reputation management.
2. Site Sharing and Co-hosted Campaigns
Site-sharing can be done by an advertiser who can place their digital ad content on popular sites related to a brand. For example, ranks placed on a booking engine can generate or catch thousands of eyeballs or visibility to the advertiser’s content and bring in these potential customer to the advertiser’s site.
The only concern related to this strategy or its advantages is the content replication when co-hosting digital advertising collateral. But anyways the advantages of this strategy outweighs its potential loopholes.
3. Co-branding among affiliates and main brands
Affiliate sites maintaining branding style linking uses a client’s main domain name. Direct linking between the affiliates and main domain increases the competitive advantage of the brand. The key to this strategy is that page duplication must be avoided by tagging co-branded content. Since this is not an in-house affiliate strategy, the approach has the potential to bring in more backlinks. This strategy also encourages the affiliates to link directly with branded sites, unlike standard affiliate advertisers.
4. Reducing the marketing overheads
Product supplier management of website and direct orders under white label agreement reduces the marketing overheads. It becomes the job of the third party involved to promote the company site, and now the stakeholders can concentrate on supply chain management, rather than need to advertise the product. All you need to do is other than supply chain functions is to find more partners that may lead to additional white label advertising collaborations. Only thing that needs to be understood is that as soon as the product life has expired, the partner brands may decommission the content. Many clients consider third party advertising as a second level strategy as an added value alongside the main and direct marketing initiatives.