DrAxe.com

Dr. Josh Axe, a certified doctor, has a good reputation in dealing with clinical nutrition and natural medicine. Also holding a doctorate in chiropractic, Dr. Axe’s official website DrAxe.com has made his online presence stronger, and he can be more accessible to his audience online. Including topics like natural medicine, home remedies, fitness and health recipes, this website is a crucial aspect of Dr. Axe’s medical practice.

Objectives

  • To improve the website’s traffic
  • Increase the site’s online visibility i.e. To rank higher in SERPs
  • Work towards increasing the visitors’ session on the site
  • Foster better and quicker e-commerce conversions

Strategy

  • When this site consulted Search Eccentric, the website ranking was poor, and many keywords failed to make any positive impact on website’s ranking in SERPs. Our site analysis team underwent a thorough analysis of the website and looked for the factors that caused its sad state. Initial conditions of the website such as its ranking, keyword analysis, on page and off-page factors were noted in a report.
  • Based on the report, the SEO team realized that the primary issues can be resolved by optimizing the website as well as by rectifying the errors in meta titles, server errors, etc.

Solutions

  • To improve the website structure, our team removed ninety-two “Not Found” pages from the website directory. The website load time was slow and was affecting site’s responsiveness. By allowing our website development team to treat this issue, we improved the design and lowered the page loading time. The performance of the site was improved.
  • For high ranks and traffic, website optimization is the key. Our team found many errors that needed urgent rectification. Some of the optimization techniques used to improve the on-site were:
    1. Adding rel canonical tags
    2. removing duplicates of contents, titles, graphics, etc
    3. Making changes in the Meta Title and Meta Description to fit in the right length
    4. Fixing the H1, H2 titles
    5. Improving the broken URLs and fixing the bad links

Off page section was improved by distributing the high-quality content through guest blogging. Once the guest posts started getting attention on social media, its effect and exposure was further amplified. Compounding to this result, our team ensured the social bookmarking on high Domain Authority sites to quicken the results.

Results

The traffic of this site saw a good improvement. With more than a lakh sessions in a month, the site managed to get above 300,000 visitors.

result

More than 500 keywords have ranked number 1 and have proved to be the top keywords in the search volume.

KeywordPositionSearch Volume
Coconut oil for hair360500
Bentonite Clay333100
liver cleanse133100
coconut oil pulling227100
detox drinks222200
black seed oil222200
what is hummus118100
zinc deficiency318100
magnesium supplements318100
how to lose 20 pounds314800
boot camp project management314800
coconut flour recipes112100
mung beens212100
kombucha benefits312100
chia seed recipes29900
coconut oil hair29900
mung been26600
argan oil for face15400
how to lose 20 pounds in a month25400
forbidden rice25400
kefir milk25400
lose 20 pounds in 30 days12400
how to lose weight in 30 days11900
lemon essential oil uses11900
collagen protein11900
30 pounds in 30 days11600
best liver cleanse11300
lemon oil uses11300
lose weight in 30 days11300
ashwagandha thyroid11300
lemon essential oil benefits1100

As compared to the last year’s figures, this year the website has got +450% higher sessions and more than 550% e-commerce conversions.

result-axe

Our strategies backed by the rigorous analysis of the website proved crucial in improving the site’s performance. SEO is a long-term process and getting quick results is a rare event. Notwithstanding that, Dr. Axe’s site has taken good advantage of our expertise, and the results speak for themselves.