Let’s assume your organization does not have the needed resources and capital to do or buy SEO services. You are running a web development company. But some of your clients who trust you enough to work with you only, requested that you provide them SEO services without excuses.
So what would you do?
Surely you can hire an SEO specialist but I don’t think it is a smart idea to hire a specialist for a single project. By doing so you will only lose your money and resources. There are several ways to do this. You can easily outsource the services of a freelancer to do the Job for you, even so, it may be slightly difficult for you to track the progress of your work.
In this kind of scenario SEO reseller services comes into the picture, nowadays variety of services is being offered by SEO companies. Just contact one of those companies and outsource your work. The rest is taken care by that SEO company whom you have outsourced your work. Most of the companies who provides this kind of services are ready to sign a confidentiality or contract with you, so that your outsourced work remains under wraps. All those reports which will be generated for this kind of project will be under your brand name.
Reselling is all about Link Building:
In the process of doing this you will end up saving your hard earned money. So if it is always smart to outsource the project instead of hiring someone. As you are outsourcing your work to an experienced and certified professional so there is nothing to be worried for quality of work. If you want to be successful in reselling SEO business, then you have to expand your network. You can only expand your network through link building
Link to those who have authority in the Business:
Before linking to any website just don’t forget to check their page rank and Domain Authority. It is always suggested by the expert that reselling someone who has an established name in this industry is always smart because it leads to save you from further hassle. The benefit of selecting experienced one is you don’t need to spend money for their training.
Link to those who are competent and consistent:
Never ever hire a reseller who has very pathetic records of being incompetent and inconsistent. If you will link such kind of reseller, at the end of the day you will get nothing.
Build niche Based Link:
Take an example, suppose you have a client who is a Doctor, who ventured into SEO reselling and the later decided to resell your business to a Healthcare Company. By doing so you both can gain an advantage, reason is because as a doctor, he must have vast knowledge and contact with health care industry and as a service provider you have knowledge in SEO. In this way you create a niche base network. There is no doubt that in link building, linking with relevant website is a great idea to expand your business.
Treat your reseller as a Partner:
Link building is not all about linking to other business website and growing independently as a business, so focus your mindset in creating a network of links that everyone can grow together as an industry.