Do you love Google+ and keep making comments like “when will #Facebook be deleted from the internet?” It’s time to think again as your dream of Google dominance is as faaaaaaaaaaaaaar from being true as the F and R are. In a recent survey, it came out that people spend 135 times more time on Facebook than on Google+. More horrible is the actual value. On an average, people spend 3 minutes in a month on Google+. (Vic Gundotra must be aware of it I guess.) A month of 30 days has 43200 minutes, fyki.
Even Tumblr and Pinterest (this one especially is yet to make any sense to me personally) have 30 times better score than Google+. Twitter, which requires least time, engages people 7 times more than Google+. LinkedIn is there, I wonder why Orkut or MySpace didn’t make the chart.
Google is pushing very hard, in fact the moment you have a Google account for any “known to God” reason, you are presented with a fresh Google+ account. By the by, this estimation of Google+ is pretty inaccurate I guess as people stay logged in Google+ when they use android phones or tablets. If we take away those devices, Google+ should have been counted in seconds or milliseconds I guess.
What did Google do wrong? First of all, they ignored Orkut, which was a major hit outside USA. They took no initiative to get those users to Google+. A blunder, I would say. Google could have
- Transfer their account to Google+ automatically and redirect them there.
- Encourage them to shift to Google+ by keeping some popular concepts like the communities in Google+. (Vic realised it late and now they have this ‘New’ feature called communities in Google+ as well)
- Let them bring all their friends and posts (personal and community) to Google plus, as well as shifting the communities to Google+. Some communities in Orkut had half a million fans compared to best communities in Google+ touching 10K barely.
Google did nothing. Google is suffering. Google+ is a deserted place. We just hope it doesn’t die like Google Buzz. On this note, Google must stop copying the leaders. Buzz was a shameless copy of Twitter while Google+ is a carbon copy of Facebook.
They have started this integration of Orkut with Google+ but I just hope they are not a bit too late on this.