Not so long ago we all had our share of fall during unexpected launch of both Penguin and Panda. I’d rather call both a period of distinct realization where bad practices were eventually forced to remove. And the sites most involved were highly penalized with the fall in ranking hard to revive. This is a way how Google takes on sites indulging in unethical strategies and practices to occupy a position on web that’s actually deserved by a stronger counterpart. Google simply changed its algorithm and all spammers had their worst nightmares.
While we are familiar with both Penguin and Panda, there are slight confusions over differences between the two. Penguin deals in Links while Panda in content.
Penguin discourages all links to web spammers or bad neighborhoods. It’s touted to be the one best way to affect your site’s ranking. Google ranks a website upon reviewing a lot of factors. And analysis of websites linked to you is one of the most important factors. The quality, quantity, and relevancy of your links help in your ranking. However a number of webmasters indulge in bad practices to redirect long term impact. Penguin penalizes such unethical sites run by webmasters. So it won’t be wrong to say that penguin focuses more on Links and associated spam.
On the other hand, there was Panda that overtly focused on contents violating Google’s quality guidelines for contents. Most contents are unnecessarily stuffed with keywords to gain visibility during searches by random people worldwide. Panda turned down the concept instantly. In fact, many sites have also been into content duplicity to attain rankings that I must admit fake. Panda highly prioritizes original and well written contents. It prefers sites without content duplicity and keyword stuffing for good positions.
The differences are however unlikely but both are certain about their goals that’s to promote qualitative and ethical approach on web.