Tips to Improve Ecommerce Sales through Facebook Ads

Posted June 5, 2012

Despite its proven grounds on bringing virtual business profits, Facebook has been at the receiving end of criticism done by experts. The reason is its main role to connect users highly interested in conversing with their group of friends, relatives, and acquaintances. And it leaves very slim opportunities to sell among such group of users. However, another group of experts have different strategies to weave. They believe on smart ways to create opportunities on Facebook and among its users to sell and promote. In their words, Facebook promotions can fetch the strongest conversions ever for any e-commerce business provided done discreetly. Let’s get to those smart strategies on Facebook for ecommerce success.

All right! Before you hop onto this, you must first understand the logic behind using Facebook for ecommerce success. With its different set of objectives, Facebook has over 800 million active users every month that you can target with their specified search habits and interests.

Courtesy: www.computerhowtoguide.com

So now getting at it, you must drive traffic to a Facebook brand page that you might have created. If not then you are already out of the success race. Get entry by creating one. Drawing attention to the brand page will get you like-minded people on your Facebook page with regular updates, information, posts, discounts, and special offers on your brand. And, in fact, the best part is it’s quite an uncomplicated procedure to connect faster. The audience just has to click on “like this page” button and it’s all done.

Next step is to drive traffic directly to a landing page which should only be done by targeting ideal prospect of ads. Under “create an ad” in options menu, choose a Facebook ad and add external URL where you direct traffic to. After selecting the title for ads, choose targeting options. Sponsored story is another great option for paying strong improved exposure.

And lastly, the key to success through Facebook on ecommerce is toying with your own ideas. There’s just not single platform that can get you the key to success. Have patience and work in the direction to explore and achieve.

Shivam Trika

Shivam Trika is a keen learner, fitness enthusiast, self-proclaimed elite gamer and prolific writer writing about the latest in social media marketing, content & inbound marketing. He is an adept marketer having comprehensive understanding of engaging readers and consumers through smart marketing materials. Shivam has helped in building a lot of brands from the ground up and currently leads a team of talented writers who create marketable content for Social Media, Blogs, Images as well as ideate for videos for clients. In his leisure time, Shivam likes to read and watch stuff that inspires him to write thought provoking content and ideas that resonate well with his readers and followers.