Write with the Right Mindset
When it comes to create a quality content, many marketers are still existing in the SEO stone age. Content marketing has broken all the stereotypes of creating content with aggressive keyword usage, lack of clarity and boring headlines. Currently, relevant and informative content is the only thing that can assure you better conversion rates.
Before we get started with the guide to create quality content, let us understand what keyword stuffing actually means and why you should avoid it.
The term “keyword stuffing” is not new and it has been in the market ever since the SEO was in its developing stage. It is used to relate a technique marketers use to pull their website’s ranking on search engines for a set of keywords. Everyone can relate to some websites that show irrelevant phrases or words. These kind of websites are most likely to be affected by keyword stuffing.
Keyword stuffing is the one thing that marketers try to avoid. There is a strong impulse to add more and more keywords to the content you have created. However, Google will notice the poor content sooner or later and as a result, you could face a substantial keyword stuffing penalty. Yet, marketers cannot turn a deaf ear to the worth of adding related keywords to their content. After all, without adding keywords, SEO becomes practically impossible.
Below are the 5 key tips for creating valuable content without using unethical techniques like keyword stuffing.
- Logical Keyword Research
The very first step of content marketing is most important. You need to look up for the relevant keywords which define the purpose of your content before you start stuffing them. There are many tools that you can use for managing effective keyword research and thereby, managing the keywords. This process makes the accessibility of keywords easier.
- Avoid Choosing Irrelevant Phrases
In your eagerness to add keywords with Google keyword ranking, you may end up including incorrect or irrelevant sentences and phrases in your content. Using incorrect phrases would make it hard for your content to get noticed by the web.
- Increase the Word Count
The best way to learn keyword stuffing inherently is by expanding the word count of your content. At the same time, you should check that you are not adding only trivial things to the content just for the sake of increasing word count. Research in advance so that the content stays illuminating and provides significant value to the readers.
- Keep the purpose in mind
The common mistake that marketers do while writing for SEO is that they keep adding the SEO keywords to the content massively. This diverts their mind from their major purpose of the content. If the writer’s aim is to create an instructive content, he should add relevant and necessary keywords to the content without stuffing.
- Retain the Quality of content
You must remember that quality remains to be the most important thing as far as your content is concerned. Google emphasizes on the content quality when it comes to determine your rankings. The SEO keywords you use will surely help you to reach the top rankings. But, these are helpful only if you are creating content that proves valuable for the user.
When you write for your readers instead of the search engines, your keyword stuffing stays natural and the content remains informative. Reach out to us in case, you have any kind of query related to effective content marketing.
