It is a well known fact that Blog posts and the Social Media platforms work together in close integration in order to generate more traffic as well as brand authority for your business website. Although, you shouldn’t merely stick to “all work and no play” ideology, by promoting and sharing just Blog Marketing Posts on your social media platform(s). Instead you should, keep your profile active and dynamic, blending in posts and tweets about your fields of interests, both on the professional and personal fronts.
However, when you are going the Social Media way for promoting your blog posts and blog campaign materials, you need to learn the finesse of doing so, that separates your post and style from that of the others; and believe me, there are thousands of people marketing away their or their client’s brands over the social media platforms.
This post is here to do just that: Talk about Finesse of optimizing Blog posts for Social Media.
Short & Sweet
Twitter has always been a platform for the concise people, challenging people to express themselves in short, precise terms. There are active character/word cap to ensure this. Therefore, for all the social media and blog marketing enthusiasts and professionals, it is imperative to use as less words to describe the post/article that they wish to promote.
Not only must the Titles be short, the descriptions used to describe the post needs to be unique and catchy in order to attract more viewers. Without viewer interaction, these posts, despite their value, are of no use.
The room for success on Twitter is very narrow, and the character limit caps off at 140, meaning its either do or die for the post. Hence, think, write and redesign the post a couple of times at least, before tweeting/ re-tweeting it.
Long & Strong
Facebook has traditionally been the platform that encourages users to express themselves without any limitations. Here, users are often more casual and tend to integrate more on their personal front as compared to Twitter. Hence, the approach to Blog marketing campaign on Facebook differs slightly from that of on Twitter.
On Facebook, it is always advisable to use a little bit of description accompanying the link as it ensures the chances of generating hits more as compared to a bare minimum post containing only the Title and the link to the post.
Omit the Links
Facebook has a nifty presentation feature of providing a thumbnail for any link that you post on Facebook. Therefore, it is quite effective, both aesthetically as well as technically to post the link first in order to generate the thumbnail, and then removing the link from the post. The Thumbnail still remains, despite the link removal. This looks clean and de-cluttered to the viewer and looks more professional thereby, generating more hits.
When you share a link from your blog, Facebook attaches a thumbnail with some content and links it to your blog post. That thumbnail stays there even if you delete the written link – so get rid of the link. It just makes things look messy – and research shows people are more likely to click on the thumbnail the link isn’t there.
Facebook usually encapsulates the titles at around 100 characters. Therefore, in order to prevent the Title being shortened or truncated, it is always a better practice to write up a title within 100 characters.
Some General Points to consider
These aforementioned tips do work but it is also important to understand that the content value needs to be great in order to sustain readability of the viewers. Without shareable posts, no amount of optimization can bring in the gold that you’re otherwise hoping for.